OnePlus Watch Lite
Launch photography that put the watch in real life, not on a plinth.
- Client
- OnePlus
- My role
- Creative Lead
- What I did
- Photography direction
- Status
- Commissioned
For the launch of the OnePlus Watch Lite, I developed the creative direction for the photoshoot that highlighted the product’s slim design and everyday usability. The aim was to create imagery that felt natural and relatable, placing the watch within real-life moments rather than traditional product-focused setups.
I directed the shoot and worked closely with the photographer and production team to ensure the lighting, composition, and styling aligned with the overall visual direction. The final photography was used across the product launch, including the website, e-commerce pages, and out-of-home advertising.