Louie Brown

I’m Louie, a Senior Creative working across campaigns, design and film for brands including Meta, OnePlus and Chelsea FC. I develop ideas, lead creative teams and bring the work to life, directing shoots, designing identities, writing scripts (sometimes the music too) and making films with AI.

See the work Or scroll through selected projects

OnePlus 15

A crowd trying the OnePlus 15 at one of the pop-ups

A pan-European pop-up identity for 7 cities in 7 days, built on “Power On. Limits Off.”

Client
OnePlus
My role
Creative Lead
What I did
Identity, Direction, Art direction
Status
Commissioned
See the project

Nord 5 User Scenario

Social-first films that turn features into funny, familiar moments. I wrote the music too.

Client
OnePlus
My role
Creative Lead
What I did
Concept, Script, Direction, Music
Status
Commissioned
See the project

Meta Rugby World Cup

Super Fan mascots on a curved station billboard

Official Supplier of AR/VR and Social Media for RWC 2023. Twenty “Super Fan” mascots, drawn by me.

Client
Meta
My role
Senior Designer
What I did
Concept, Art direction, Illustration, OOH
Status
Commissioned
See the project

Road Safety

Four episodes, one AI character, and a final moment that lands hard. Original music and lyrics.

My role
Director, creator & producer
What I did
Direction, Concept, AI production, Music
Status
Self-initiated
See the project

Flex Naija

The crowd at the Flex Naija concert in Lagos
This is flexing in the metaverse: a performer among AR butterflies

A first-of-its-kind mixed reality showcase and concert in Lagos. I led the look of the space.

Client
Meta
My role
Senior Designer
What I did
Spatial, Visual direction, Campaign
Status
Commissioned
See the project

One Meta Brazil

Ser chef por um dia com os apps da Meta
Ou marcar o fut com a galera

A national campaign in Brazil: “Tá na sua mão.” Design masters for 300+ assets.

Client
Meta
My role
Creative Lead
What I did
Creative direction, Art direction, Photography direction, Motion
Status
Commissioned
See the project
See all work

19 projects across campaigns, activations, video and social.

What people said about working with me, out loud.

Everything

Louie Brown, smiling, in a bright patterned jumper

Hey, I’m Louie.

A Senior Creative who loves turning simple ideas into stories people actually feel.

Right now I lead creative for OnePlus, working across campaigns, content and product launches, from strategy and storytelling to directing shoots and shaping how the brand shows up across Europe. Before that, I worked at Meta, where I learned what it means to think big, move fast, and keep the work fun.

I’ve spent my career making brands feel human, mixing insight, humour and design craft. Whether it’s a film, a campaign or a social piece, I care about the feeling it leaves behind. Outside of work I’m just as obsessed: experimenting with AI and sound, and building passion projects that push ideas further.

Made work for OnePlus, Meta, Chelsea FC

If you like the work and want to collaborate, or just chat ideas:

Say hello

louie@brownmagic.co.uk +44 7894 209 495