SEASON TICKET VIDEO

With half season ticket sales down due to a poor season on the pitch, I came up with and directed the "Join the family" campaign.
The idea behind it was that coming to watch Charlton is more than just the football, it is a time that you can spend bonding with your family, you can see your extended 'football' family, those that have been coming for years that you have grown to know, and that it is something that appeals to all people. Rather than focusing on the football, which was a sore point for many fans, the focus was on the feeling you get when you come to a game.